Our Mission

The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its mission, motivated by the love of God, is to preach  the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Our History

The War Cry represents the Army’s mission through news, profiles, commentaries and stories. It looks to bring people to Christ, help believers grow in faith and character, and promote redemptive cultural practices from the perspective of Salvation Army programs, ministries, and doctrines. Readership consists of those in and involved with The Salvation Army as well as the general public. It is distributed in bulk to Salvation Army locations for use in ministry and to individual subscribers.

*Note: The Salvation Army reserves the right to evaluate the appropriateness of advertisements, including subject matter, form, wording and graphical content, and to inform advertisers of any needed revisions, in keeping with Salvation Army policies and standards

For more information contact Patrick Shanley, (312) 919-1306, or Brian Furey, (708) 308-3917,

For special rates for Salvation Army centers contact Lt. Colonel Lesa Davis at 703-299-5559 or

Click here to download The War Cry Media Kit PDF